Pop-up’s have been utilized here and there over the past months to allow retailers to open in-person shops with less risk. But what was once occasional is now becoming much more prominent. Pop-up shops are being featured all across the world to help brands launch new concepts or to expand their consumer market. The Christmas shopping wave may be the perfect opportunity for retailers to test the affectivity of pop-up’s. All signs suggest that pop-up’s are a concept they are looking to deploy.
We hope everyone enjoys the rest of their week! As always, please let us know if there is anything we can do to make your Pop-Up News Digest better for you.