Pop-Up News Digest

October 22, 2020

Ian Cook, Managing Editor

Some very creative ideas have been springing up from pop-up’s this week! One story that has been exciting to follow is the success of the British Motor Show Pop-Up. The number of attendees in the opening weekend alone weigh in to the effectiveness of pop-up’s to draw attention. REI has debuted a new pop-up this week as well which is getting significant media coverage.

The Holiday Season steadily approaches, and pop-up’s are having an impact. If you put 2 and 2 together, it might be a big couple of months for pop-up’s. We’ll have to see! Be sure you’ll hear all the best here in your Pop-Up News Digest.

Issue #26

REI Co-op Expands Used Gear Business with Pop-Up Stores

REI Co-op announced the expansion of its recommerce business by piloting two used-gear pop-up stores and its trade-in program, giving members more ways to buy and share gently used outdoor gear and apparel and keeping high-quality products.

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Walt Disney World Opens New Annual Passholder Pop-Up Shop at EPCOT

A new pop-up shop opened Wednesday at EPCOT’s Germany pavilion Der Teddybar store. Disney officials said the shop will offer exclusive merchandise like T-shirts, magic bands, new World Showcase products and more.

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DHL Express Rolls into Houston Area with Mobile Pop-Up Store

DHL Express, an international shipping services provider, is going to where its customers are with a mobile pop-up store in Katy.

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West Loop Food Hall Politan Row ‘Hibernating’ Until Spring

Management gave vendors an option to leave or to use the food hall’s facilities as a ghost kitchen for delivery through the winter months.

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Pop-Up Motor Show Sees over 4000 Visitors in Opening Weekend

The UK’s first portable ‘pop-up’ Motor Show enjoyed an amazing opening weekend, with over 4,000 visitors through its doors on the weekend of October 17-18.

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Expand Your Brand Reach with Mobile Pop-Up Tours

Using specialised units designed specifically for mobility, clients have been integrating long-term tours into their overall marketing, pop-up, retail, and experiential strategies.

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Why Pop-Up Shops Make a Great Business Idea for Entrepreneurs

Pop-ups are often associated with having a shorter lifespan and offering niche products or services. However, during Covid-19 the pop-up shop has small wins for commercial spaces and temporary spaces, mobility for customers, and entrepreneurs.

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‘Retail Feels Risky’: How the Holiday Pop-Up Has Changed

This year, the coronavirus has put a damper on holiday pop-ups. Few retailers are opening pop-ups this year with the goal of getting shoppers to spend hours checking out their winter wonderlands.

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The Pop-Up Mentality: the Pop-Up Strategy Is the Future of Retail

While COVID-19 isn’t expected to last forever, the fact remains that the evolution it has affected will be the long-term norm for years to come.

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Rethinking Retail Experiences in 2020 and Beyond

Now that brick-and-mortars are reopening, retailers face a new set of challenges, from attracting customers to customer safety, and they must rethink their customer experience strategy.

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Touch, Feel & Social Distance: How Experiential Stores Are Changing

Experiential stores are rethinking strategies — with virtual pop-ups, sanitised shops on wheels, and experiments with augmented reality.

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Houston’s New Harry Potter Themed Pop-Up Offering Guests a Safe, Magical Experience

The Muggle-less Bar is a brand-new Harry Potter inspired pop-up bar and restaurant, that magically appeared in Houston last weekend!

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Guy Fieri Flavortown Pop-Up at Mina To Raise Funds for Milwaukee Freedom Fund

If you love Guy Fieri, then you likely already know what he stands for: outrageous food, radical style and an awesome commitment to charitable giving.

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A Little Pearl Chef Is Launching an LA-Style Mexican Food Pop-Up in DC

Gonzo pops up with crunchy tacos and watermelon margs at Astoria this weekend.

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Pop-Up concepts are changing the way the concepts come to market or deal with seasonality.  The Pop-Up Digest collects all the news from the previous week related to pop-up stores, restaurants, and other concepts and delivers that news to your inbox.  The focus is on pop-up and retail trends, deal announcements, technology, and other industry disruptors and innovations.

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