One of the greatest advantages of a pop-up is the excitement it produces by offering a limited time experience. In a world that is becoming more and more digital, in-person retail still seems to be playing a significant role in creating excitement for brands that an online platform cannot produce in the same way.
With this in mind, some great new ideas have been placed on the table, like Walmart, who now has multiple movie theaters! This is just one example of the pop-up’s that are emerging: an idea which could erupt very soon.
As we look to the holidays, online shopping will be significant. But for those who want the in-store experience, will pop-up’s be the answer? Let’s keep a close eye to find out. Subscribe, share, comment! But most importantly, enjoy the digest!