Pop-Up News Digest

September 17, 2020

Ian Cook, Managing Editor

One of the greatest advantages of a pop-up is the excitement it produces by offering a limited time experience. In a world that is becoming more and more digital, in-person retail still seems to be playing a significant role in creating excitement for brands that an online platform cannot produce in the same way.

With this in mind, some great new ideas have been placed on the table, like Walmart, who now has multiple movie theaters! This is just one example of the pop-up’s that are emerging: an idea which could erupt very soon.

As we look to the holidays, online shopping will be significant. But for those who want the in-store experience, will pop-up’s be the answer? Let’s keep a close eye to find out. Subscribe, share, comment! But most importantly, enjoy the digest!

Issue #21

160 Walmarts Are Turning into Pop-Up Drive-In Movie Theaters

Walmart thinks it’s time for you to go to the movies again. Just not in the way you might expect.

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Disneyland Opens Star Wars: Galaxy’s Edge Pop-Up Shop in Downtown Disney

Disneyland has converted the WonderGround Gallery retail space in Downtown Disney into a pop-up Star Wars Trading Post selling once-exclusive Galaxy’s Edge merchandise.

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Curtis Stone Opens Picnic-Themed Pop-Up, Picnic Society

Picnic Society will have a four-month residency in Los Angeles and offer pre-made picnic packages with baskets stuffed with charcuterie, sandwiches, and more.

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The Future of Retail Formats: Pop-Ups, Pick-Ups and Unmanned Stores

While the shape, size and location of our shopping experiences continue to change, our love of, attachment to, and dependency on shopping in physical locations will not.

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Off-White Opens Unique Vancouver Pop-Up

Luxury shopping aficionados are elated that Holt Renfrew has relaunched pop-up shop installations on the walkway between CF Pacific Centre and the third floor of Holt Renfrew in Vancouver.

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Co-op Unveils New Festival Partnership

Co-op has agreed a new partnership with Kendal Calling, the annual music & arts festival held at Lowther Deer Park.

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MoMA Design Store Hong Kong Launches The Record Shop

Celebrating MoMA Design Store Hong Kong’s 1st anniversary, The Record Shop, a pop-up at K11, pays tribute to the modern art of music with special record covers designed by Andy Warhol and Yoko Ono.

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L’Oréal Brings ‘Sustainable Retailtainment’ to Hainan Island with YSL Beauté Pop-Up

L’Oréal has unveiled the YSL Beauté Pure Shots pop-up at the China Duty Free Group-run Haitang Bay Duty Free Shopping Complex in Hainan.

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Take a Look Inside THE CONVENI's SKP-S Pop-Up in Beijing

Following the announcement of its pop-up series, THE CONVENI has now landed at SKP-S in Beijing.

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Why Is Marketing Important for Your Pop-Up Store

The physical store can offer something that cannot be replaced by online retail options – physical interaction with the product.

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Rethinking E-Commerce Operations in the Face of COVID-19’s Holiday Season

Brands and retailers are now tasked with figuring out alternate ways to drive the excitement, traffic and sales the doorbuster event guaranteed in the past.

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Pop-Up concepts are changing the way the concepts come to market or deal with seasonality.  The Pop-Up Digest collects all the news from the previous week related to pop-up stores, restaurants, and other concepts and delivers that news to your inbox.  The focus is on pop-up and retail trends, deal announcements, technology, and other industry disruptors and innovations.

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