The Pop-Up Digest is focused on long-term pop-up trends, so you won’t see many articles on the various pop-up food pantries and coronavirus-focused solutions that are in the news so much today. Those ventures are laudable and necessary, but the focus here is on the concept as a business strategy and not as pandemic relief. That being the case, we only have a handful of articles in this week’s digest, which is understandable as many retailers are focused on survival and not rolling out new concepts. Stick with us. I am sure we economies open up again we’ll be seeing more and more companies testing out the pop-up concept either as pop-up brands or as hosts to those pop-up shops. This should be very interesting to watch, with lots of creativity and opportunity! Enjoy!