Pop-Up News Digest

August 27, 2020

Ian Cook, Managing Editor

This week’s issue of the Pop-Up News Digest makes up for what it lacks in quantity with a lot of quality! There have been some fantastic minds producing top-notch articles about the advantages we have seen, are seeing, and will see of pop-up shops for retail. I want to emphasize the advantages we “will see,” because the common thread among these works is that almost all of them suggest that pop-up’s will be the concept to re-strengthen retail. With that said, keep an eye out! Pop-up stores could likely become the norm for the industry. All this and more in this week’s issue! Thank you for your support! And enjoy!

Issue #18

Hoka One One Opens Virtual Pop-Up Shop with Snapchat AR

Hoka One One, the maker of athletic apparel owned by Deckers Brands, is offering a mobile shopping experience on photo-messaging app Snapchat.

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Pop-Up Power: Why Short-Term Stores Are Set To Thrive

Stand by for a wave of new generation pop-ups this autumn. The Covid-19 crisis has fuelled a rethink about their role — and landlords are desperate for any kind of tenant.

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The Importance of Pop-Up Warehouses in Times of Supply Chain Uncertainty

Your ability as a business to respond to change is now – if it wasn’t already – a top of mind business concern that is directly linked to your ability to survive and thrive.

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Why Temporary Formats Will Be Key To Unlocking Tomorrow’s Retail World

Billions of consumer brains across the globe are craving exciting, new, in-real-life experiences due to a serious lack of stimulus so far this year.

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5 Things To Consider for Your Next Pop-Up Shop

Due to the advent of technological growth, sellers can now operate with an omnichannel approach. One of the most important and exciting aspects of these channels is launching pop-up shops.

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Business Pivots in the New Normal

The top examples of companies & sectors that are pivoting during this time. The degree of success that they see will only be realized over time.

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Mall Landlords Use Open-Air Pop-Ups To Help Retailers Through the Pandemic

Mall owners launched a concept to essentially turn their malls inside out and bring retailers outside in open-air markets.

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Retail Site Hosts First Fashion Pop-Up by Football Legend

The clothing line inspired by Liverpool FC legend Steven Gerrard has opend its first bricks and mortar site.

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Popup Venue Makes $25K First Full Weekend

During its first four-day weekend, the PopUp NH food and entertainment venue, on the Bridge Street parking lot, earned $25,000, said Josh Denton, chair of the nonprofit’s board of directors.

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Pop-Up Chef Turns Beacon Hill Mural Project into Outdoor Community Space with Food

Tarik Abdullah — who runs his own charitable initiative (Feed the People) and pop-up — has been deeply involved in the Seattle Community Kitchen Collective.

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Pop-Up concepts are changing the way the concepts come to market or deal with seasonality.  The Pop-Up Digest collects all the news from the previous week related to pop-up stores, restaurants, and other concepts and delivers that news to your inbox.  The focus is on pop-up and retail trends, deal announcements, technology, and other industry disruptors and innovations.

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