This week’s issue of the Pop-Up News Digest makes up for what it lacks in quantity with a lot of quality! There have been some fantastic minds producing top-notch articles about the advantages we have seen, are seeing, and will see of pop-up shops for retail. I want to emphasize the advantages we “will see,” because the common thread among these works is that almost all of them suggest that pop-up’s will be the concept to re-strengthen retail. With that said, keep an eye out! Pop-up stores could likely become the norm for the industry. All this and more in this week’s issue! Thank you for your support! And enjoy!