Pop-Up News Digest

August 20, 2020

Ian Cook, Managing Editor

No major breaking news in the Pop-Up Digest this week, but several interesting articles. Read through it. I promise you’ll learn something!

Have a great rest of the week!

Issue #17

Kevin Smith Announces New Mooby’s Pop-Up Location

The fictional fast-food joint has been referenced onscreen in many movies, starting with Dogma, and was even the setting for Clerks II. The pop-up has since closed, but Smith announced earlier this week that a new one will be popping up in his home state of New Jersey.

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Diamond Brand Opening 1st Permanent Store, Nordstrom Rack Announces Vancouver Opening After Pop-Up Success

Earlier this year Couple opened a pop-up space in The Colonnade at 131 Bloor Street West in Toronto where it operated for several months prior to the COVID-19 store shutdowns.

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Seattle’s Pacific Place Completes Multi-Million Dollar Renovation

The space beckons local, small businesses. In continuance of its active “Pop-in Program,” the renovations allow businesses a lease as short as one to two days — an attractive option for small, local businesses.

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Secret Scientist Announces Its First Pop-Up Shop

Following the major success of the flagship Secret Scientist store in The Shoppes at Bel Air, Secret Scientist is excited to announce the upcoming debut of its first pop-up shop.

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Food Pop-Ups are Taking Over the Bay Area — But They’re Technically Illegal

But beneath the ray of hope associated with struggling chefs finding success through side hustles, there’s an undercurrent of fear. In almost all of California, it’s illegal to cook and sell anything out of your home other than an official list of “non-potentially hazardous foods,” including baked goods, candy, dried fruit jams and jellies.

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Asheville Chefs Bring New Flavors to Pent-Up Diners with Pop-Up Dinners

"I get to collaborate with local small business owners, one, and it's actually a great way for me — like the name says — to pop up to certain brick and mortar venues and introduce my Cantonese food in a little broader way than dumplings," Chong said.

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With Pizza, Tacos and Solidarity, More New Orleans Restaurants, Pop-Ups are Teaming Up

Pop-ups have always been a fluid part of the New Orleans food scene, often forging new partnerships with restaurant operators desperately fighting to save their own businesses.

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Grocery Stores Might be the Next Big Thing to Move into Malls

Simon Property Group CEO said about working with more grocers: “Yes, I am hopeful that we can certainly do more business with that category.”

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Department Stores Refurbish, Focusing on Luxury Brands

Major department store franchises here are refurbishing their branches nationwide, centered around strengthening the luxury sector as clear evidence shows that an increasing number of young customers are becoming more inclined to purchase high-end fashion products.

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UK: Poundland Launches Homeware Shop-in-Shops, Under PEP&CO Home Brand

All of Poundland’s 800-plus stores will be putting its all-new contemporary PEP&CO Home brand on display this week with over 120 of its larger locations also getting brand new displays to show off the revamped range.

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UK: Retail Site Hosts First Fashion Pop-Up by Football (Soccer) Legend

The clothing line inspired by Liverpool FC legend Steven Gerrard has opend its first bricks and mortar site.

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European Vacation Hot Spots Offer Luxury A Focused Opportunity To Engage Local Clientele

Luxury brands can't lean on tourism shopping to make their margins this summer. This summer, brands zeroed in on seasonal pop-ups and experiences hoping to court their local, but generally less profitable, European clients.

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Lancôme’s Virtual Pop-Up To Reinvent The Future Of Beauty Retail Post-COVID

This is not the brand’s first array with a tech-enabled store after last year’s partnership with Alibaba Cloud and its augmented reality activation at their Hong Kong pop-up.

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The Luxury Industry Is Turning to Pop-up Stores to Win Over Chinese Millennials

While Western consumers remain reluctant to shop in stores this year, pop-up experiences are thriving in the biggest retail market in the world.

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Phygital-Meets-Retail in Post-COVID World as Luxury Retailers Struggle to Redefine Experience

Technology is reaching a level where physical experiences are being simulated online. “Innovative solutions such as no-touch pop-up stores are being implemented,” he adds. “We are providing 3D videos of each product before moving into manufacturing the watch.”

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The Need for Brands to Include Pop-Ups to Become Truly Phygital

Pop-ups should be designed as a marketing tool, providing content for social channels to bridge the gap between online and IRL.

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Out & About: Rent Yourself a Luxury Pop-Up Picnic

Pop-Up picnic is for romantic nights, girls night, engagements, bachelorette parties, weddings the list goes on!

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