Pop-Up News Digest

July 23, 2020

Ian Cook, Managing Editor

While there were no big pop-up retail related announcements in the past week, the use of trailers or PODS is an interesting concept which has come up a few times (including at least twice in this issue!). That seems like a quick and easy solution for stand-alone sites (parking lot pop-ups, etc.). It will be interesting to see if that concept gains traction.

Have a great rest of the week!

Issue #13

Tesla Brings Back Pop-Up Store Concept Inside a Trailer

Tesla brought back its deployable mobile pop-up store concept as it is expanding into central Europe, a new market for the automaker.


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Create & Cultivate Teams With Postmates for Pandemic-Proof Retail Pop-Up

L.A. storefront offers 'window shopping' for brands owned by women of color


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Lidl Moves Ahead with Long Island Store Openings

During the weekends before the grand openings, it will host farmer’s market pop-up outlets in each store’s parking lot to give customers a chance to try the company’s fresh products.


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How Luxury DTC Brand Senreve Found Growth In Asia Amid Pandemic

The once natively online business now has its own physical showroom in their hometown of San Francisco and has signed partnerships with Apple and American department stores Nordstrom and Neiman Marcus.


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Retail Roundup: Lafayette 148 New York opens a pop-up shop at Tanger Outlets Riverhead

The high-end women’s clothing chain Lafayette 148 New York is responding to the glut with pop-up stores.


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Sony Says New Kiosks Appearing at Retail Stores Aren’t Associated with PS5

PS5 demo stations don't look to be coming to storefronts just yet, according to a new message directly from Sony.


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Founder of Smart-Vending Start-Up Makes History, Raises $2.3M through Crowdfunding

PopCom is an automated retail company that leverages facial detection, machine learning and blockchain technology to help retailers collect valuable customer insights


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Aspesi Bets on Retail Strategy

After opening a flagship in Tokyo, the brand is expanding its retail presence in Italy and Spain.


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What Goes Into Operating Drive-In Theaters in Retail Parking Lots

As more drive-in movie theaters pop up in parking lots of malls and big-box retailers, we look at how these partnerships work.


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This Pop-Up Picnic Company’s Al Fresco Events Are Made for Social Distancing

Popovers + Peonies offers socially-distanced high teas, wine tastings, boozy brunches, and more.


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Here's What's Next in Socially Distant Brand Activations

GDX Studios proposes the idea of a "drive-through pop-up," where personal smartphones give fans the full experiential experience.


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In the Next Version of Retail will we See More Co-Op's? We May.

Pop-Up's are a popular way for new brands to break into markets. Co-Op's would create a place for new retailers to easily pop-up while leveraging the power of a pre-existing community to test their ideas.


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Starting a Pop-Up with a PODS Container

Discover why PODS containers are an ideal solution for retail businesses and restaurants opening mobile pop-up shops to expand into new market opportunities.


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Why Pop-Up Shops, Vending, Outdoor Dining, Food Trucks, and Pick-Up Services are Surging

William Stutzman, vice president, strategic initiatives at Ventus, shares insight on how new new retail and dining formats are offering a smart solution, allowing more consumers to quickly get the items they need while continuing to follow stay-at-home advisories during the coronavirus pandemic.


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[ON-DEMAND WEBINAR]: Self-service Surge, Step Forward OEMs

Self-service kiosk technology has been on the rise for years, across fast food restaurants, in cinemas and entertainment venues, in banks and across retail stores.


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Pop-Up concepts are changing the way the concepts come to market or deal with seasonality.  The Pop-Up Digest collects all the news from the previous week related to pop-up stores, restaurants, and other concepts and delivers that news to your inbox.  The focus is on pop-up and retail trends, deal announcements, technology, and other industry disruptors and innovations.

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