OnTrend Concepts

September 23, 2020

Peter Cook, Editor

This week brings you some big news developments, and a handful of great articles! While Muscle Maker has developed three new ghost kitchens in the Northeast and the Midwest, Cracker Barrel is taking initiatives and diving into the ghost kitchen arena!

Otherwise, I strongly recommend diving into the articles this week. There is both quantity and quality! The Washington Post released an article called “The Pandemic Has Made Ghost Kitchens One of Restaurant Industry’s Few Growth Areas”; and there is a series of other great articles which dive into the positives and negatives of ghost kitchens for restaurants.

With that, we’ll leave you to it! By the way, we have a big announcement to be released in the coming weeks, so keep an eye out. In the meantime, enjoy!

Issue #9

Cracker Barrel Is Transforming During COVID Times

Cracker Barrel's new initiatives include an upgraded digital presence, off-premise channels, and expansion of a beer and wine program.

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Muscle Maker To Open Two NYC Ghost Kitchens

Muscle Maker announced that it has signed a lease and a letter of intent to open two new ghost kitchens in the boroughs of Manhattan and Brooklyn in New York City.

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Muscle Maker Opens Third Ghost Kitchen in Chicago

Muscle Maker announced that it has opened its third out of five ghost kitchen locations in Chicago. The location opened its doors on Friday September 18 and is located in the Wabash neighborhood of Chicago.

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Dickey’s Barbecue Pit Is Growing Sales Year-Over-Year During the Pandemic

As CEO of Dickey’s, Laura Rea Dickey knows the restaurant back and front, but that didn’t stop her from needing to change almost every element as COVID-19 swept the nation.

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Meet the Virtual Restaurant Brand Players

From celebrity-endorsed delivery-only restaurants to at-home eatertainment concepts, delivery-only concepts are the hottest investment in a post-COVID world.

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Kbox Global Raises £12M To Expand Its Virtual Restaurant Network

Virtual restaurant platform Kbox Global announced this week it has raised £12 million (~$15.5 million USD) to expand its food delivery concept.

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Sugarfire Smoke House Launch New Ghost Kitchen Concept

While the pandemic has made ghost kitchens a particularly popular concept, especially in St. Louis, co-founder Mike Johnson says that KC Bones has actually been in the works since January.

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New 'Virtual Kitchen' Startup Aims To Put Idle Kitchens To Use for Delivery

The former boss of Q-Park and B&Q in Ireland has launched a 'virtual kitchen' startup to put under-utilized commercial kitchen space to use for deliveries.

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Kitopi Partnership To Bring Nathan's Famous to All of Dubai

Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced the Dubai launch of its partnership with Kitopi, the world’s leading managed cloud kitchen platform, at the end of August.

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The Pandemic Has Made Ghost Kitchens One of Restaurant Industry’s Few Growth Areas

Ghost kitchens, dark kitchens, virtual restaurants, cloud kitchens: The path forward for restaurateurs trying to escape the collapse of their business models is illuminated by a digital glow.

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Webinar - A Kitchen for the Community

From ghost kitchens and 3rd party delivery, to family-style dining over traditional Italian fare, Chef Anthony Strong has experimented with almost every facet of the restaurant business. But nothing has propelled change in the food industry like the coronavirus pandemic.

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Onward to Recovery

ReRestaurant with Ventura Foods offers operators vital support and points the way forward.

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Ghost Kitchen, Meet the Automat

Thanks to restaurant companies launching cubby systems that are equipped with temperature control functionality and that can be unlocked with a user’s own smartphone, the Automat is making a comeback.

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Can Ghost Kitchens Bring Restaurants Back to Life?

The off-premise-only facilities are taking off, while lots of restaurants are still struggling. Some say ghost kitchens are a solution.

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Virtual Brands Emerge from the Shadows

When most everything’s a ghost kitchen because of the pandemic, is the world ready for “fake” restaurant concepts?

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The Rise of Ghost Kitchens: Great Things Cook in the Dark

Hospitality News Middle East looks at some of the ghost kitchens companies that are thriving in the Middle East these days.

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Ghost Kitchens: What Virtual and Big Restaurant Brands Need to Know

As delivery continues to cement itself as a permanent staple in dining, ghost kitchens may be the next big opportunity for the restaurant industry.

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What Are Ghost Kitchens and Why Are They a Threat to Hotels?

Food and beverage in a conventional operating model for hotels was typically designed to service guests in order to drive more core earnings from selling rooms product where the margins were higher.

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