Ghost kitchens continue to provide a stronghold for smaller restaurants that want to make it big. Much of the news this week follow this trend. Bailey’s and Coolgreens are two of the many whose success stories are being written thanks to a ghost kitchen strategy. Another big player that is beginning to emerge is Virtual Kitchen, who recently has landed a significant investment with Founders Fund.
Top of the line analytical work has been displayed in articles, podcasts and webinars this week. YipitData hosted a webinar earlier last week which provides a great overview of the data surrounding ghost kitchens. Are ghost kitchens going to dominate the restaurant market here on out? Hopefully our newsletter will help you answer that question. Enjoy!