Edible Debuts First First Ghost Kitchen
In addition to Edible’s steady rise in sales, the brand opened its first ghost kitchen on February 6. Located in Tucker, Georgia, the 1,700-square foot facility serves as a delivery-only location while also providing shipping in its geographic area.
Michael Kudrna of Frato’s Culinary Kitchen
Michael Kudrna, owner of Frato’s Culinary Kitchen in suburban Chicago, isn’t just experimenting with direct sales and virtual concepts to survive the pandemic. His team has found success with virtual brands and grassroots marketing, but Kudrna is skeptical about virtual restaurants over the long term, even as he continues experimenting with this latest restaurant industry gold rush.
Cloud Kitchens Are a ‘Global Opportunity’
Cloud kitchens will continue to play an increasingly important role in the foodservice sector, with Mark Dempsey, global consulting director at data analytics and consulting firm GlobalData, calling them “a global opportunity”.
All About Ghost Kitchens
Ghost kitchens were already a strong trend before Covid-19 turned the world upside down. A Trend Talk webinar from Rational debates their place in the foodservice offering of the future.
What Are Ghost Kitchens?
Also known as virtual kitchen, shadow kitchen, commissary kitchen, cloud kitchen or dark kitchens, ghost kitchens are meant to address the demand for off-premise restaurant dining. In 2018, consumers spent $10.2 billion on orders through third-party delivery platforms like UberEats and GrubHub, according to Technomic.