When it comes to ghost kitchens and virtual brands, there’s always something new! As evidence of this, Walmart is working with Ghost Kitchen Brands in Ontario where they’ve debuted a kitchen in one of their stores. Will it be the first of many? Big news hits the press this week for Olo who filed for an IPO for $100M; and Waitr and Bite Squad add Nextbite virtual brands to their offering. Speaking of virtual brands, the New York Times came out with a great piece this week diving into the virtual brand franchising model. It’s titled “You’ve Heard of Ghost Kitchens. Meet the Ghost Franchises.”.
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