OnTrend Concepts

December 2, 2020

Peter Cook, Editor

Ghost kitchens continue to make their stamp in the restaurant industry with new expansions and concept developments. Beyond Uber Eats’ recently announced acquisition of Postmates, many restaurant groups are taking the virtual restaurant idea and running with it. Take, for example, Virtual Dining Concepts and Franklin Junction; this week both of these companies have announced the development of new virtual brands, and they’re not the only ones. The first story in the newsletter describes a cool new partnership between Zuul and Thrillest – a story worth reading up on.

We hope everyone enjoyed their holiday weekend! Please continue to spread the word about The Ghost Kitchen Conference, or, if you have not registered already, feel free to do so by clicking on the banner ad below. We’re looking forward to meeting you there! Until then, enjoy your Ghost Kitchen Digest.

Issue #19

Thrillist Ghost Kitchen Launches with Delivery

In partnership with Zuul, the expert in ghost kitchen systems and technology, Thrillist will team up with 10 landmark restaurants in NYC to offer delivery of their iconic and most exclusive dishes.

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Dickey’s Barbecue Pit Ramps Up Domestic and International Expansion with Virtual Kitchens

The San Francisco market can now enjoy Dickey’s Barbecue Pit as the world’s largest barbecue franchise opened their first two of eight virtual kitchen locations in the bay area during November.

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Uber Eats Completes Postmates Acquisition

The companies will combine networks in becoming the second-largest delivery provider in the U.S.

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Virtual Dining Concepts and Grubhub Announce Two Exclusive New Celebrity Virtual Brands

Virtual Dining Concepts is launching two new celebrity-driven virtual restaurant brands: Mario’s Tortas Lopez and Pauly D’s Italian Subs.

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Franklin Junction Adds Wingdepo™ to Growing Roster of Virtual Restaurant Brands

Franklin Junction, a marketplace for restaurant operators seeking virtual concepts, hatched WingDepo™ as a solution for diners craving a blend of classic American flavors with international zest.

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C3 Grows Team with 20 New Senior Leadership Hires

After C3 CEO Sam Nazarian sold his stake in SBE Entertainment Group, C3 is now on track to have 200 digital kitchens and eight brands by the end of 2020.

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Cornerstone Restaurant Group Introduces Virtual Brand, Chef Bill Kim's Pizza & Parm Shop

Available exclusively for takeout through DoorDash, this pop-up offers the western Chicago suburbs a chance to experience the award-winning chef’s menu of flavors that defy borders, in a time where dining options continue to be limited due to restaurant dining restrictions.

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A Look Inside Columbus’ Delivery-Only Kitchens

How ClusterTruck and CloudKitchens are disrupting the dining game.

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Fox Restaurant Concepts To Launch To-Go-Only Fly Bye and Flower Child

Fox Restaurant Concepts, now a subsidiary of The Cheesecake Factory Inc., is launching one new takeout-only restaurant concept, Fly Bye To Go, and a takeout-only version of its fast-casual Flower Child.

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A New Crunchy Delivery Option Comes to Austin with Krispy Rice Sushi

A new delivery-only sushi restaurant from Los Angeles opened in Austin this fall. Krispy Rice is operating four locations in the Austin area — south, north, and northwest — since late October.

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Wendy’s To Open 250 Cloud Kitchens in India as Virus Hits

Wendy’s Co. has struck a deal with India’s Rebel Foods to open about 250 so-called cloud kitchens across the country, one of the most ambitious efforts yet to serve customers through delivery rather than the traditional fast-food stores as the industry adapts to the coronavirus pandemic.

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Ghost Kitchens Are Booming, But Not Everyone's a Believer

Some restaurants are skeptical of the financial model, while others worry about the cultural impact of delivery-only concepts.

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Virtual Restaurants: New Model Hospitality?

After the worst few months in hospitality history is the app-powered takeout and delivery model of virtual restaurants a beacon of hope or the start of a slippery slope?

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How Marketing Drives Vital Revenue for Ghost Kitchens

In conversation with US Foods, with tips on how to get started and successfully market a ghost kitchen concept.

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Ghost Kitchens and Virtual Brands Unlock Sales Potential—But Only with Effective Communication

Pairing strong delivery-only brands with more effective communication is a recipe for restaurant success.

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Ordermark CEO Alex Canter: Ghost Kitchens and the Evolution of the Restaurant Industry

[Podcast] - On this episode of The DroidDevCast podcast, Esper Platform Evangelist Rin Oliver sat down with Alex Canter, CEO at Ordermark, and Esper COO Shiv Sundar to discuss the evolution of the restaurant industry, ghost kitchens, and bringing new technology and logistics into the restaurant ordering and management experience.

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Food Delivery & Ghost Kitchens

[Podcast] - Founder of Preshift, Drea, sits down with Scott Landers, co-founder of Figure 8 Logistics, to discuss the development of food delivery and ghost kitchens in the previous months.

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