OnTrend Concepts

October 28, 2020

Peter Cook, Editor

What better time to read about “ghost” kitchens than the week leading up to Halloween? But that’s not the only reason to dive into the digest; there have been some big developments in ghost kitchens this past week. DoorDash recently launched a new program to help restauranteurs connect with empty kitchens. Ordermark has begun a partnership with delivery company Waitr; and government legislators are looking at ghost kitchens as an advantageous avenue for restaurants to recover in the coming months.

One thing to look forward to is The Ghost Kitchen Conference this upcoming February in Dallas! Featuring speakers from all the leading companies in ghost kitchens, this will be a landmark event for the growing ghost kitchen industry; surely one which you won’t want to miss.

We hope to see you there! In the meantime, enjoy your Ghost Kitchen Digest.

Issue #14

DoorDash Launches Program To Revive Closed Restaurants Using Ghost Kitchens

Krazy Hog BBQ in Chicago, closed since March, reboots under DoorDash’s Reopen for Delivery initiative; the delivery operator is matching shuttered restaurants with ghost kitchen operators.

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Ordermark Partners with Waitr To Drive More Orders and Revenue to Restaurants

Ordermark, a leading mobile-order technology service aggregator for restaurants, is announcing a new partnership today with Waitr, a popular on-demand food ordering and delivery company.

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Ordermark Raises $120M in Series C Funding

Ordermark, a Los Angeles, CA-based provider of online ordering management solutions for restaurants and virtual restaurant concepts, closed its $120M Series C funding round.

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What Is CloudKitchens Up To?

The secretive ghost kitchen company has acquired more than 40 properties in dozens of cities, according to the Wall Street Journal.

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Outback Steakhouse Parent Bloomin’ Brands Takes Multi-Channel Strides

With virtual brand Tender Shack and quick-service Aussie Grill, casual-dining company broadens offerings for customer convenience.

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Inspire Brands CEO Paul Brown on Ghost-Kitchen Trend: ‘The Jury’s Still Out’

The Restaurants Rise powered by MUFSO keynote speaker talked about building a portfolio of brands that spark innovation.

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8 New Virtual Brands We’re Dying To Get Delivered This Month

Three new virtual food halls announced opening dates this month signaling a new trend in the ever-growing virtual restaurant space: the ability to order from several different concepts in one digital delivery order.

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Muscle Maker Grill Adds Three New Ghost Kitchen Markets

Muscle Maker, the parent company of Muscle Maker Grill, Healthy Joe’s & MMG Burger Bar, today announced that the company, along with one of its franchise partners have signed agreements to open three delivery only ghost kitchens throughout the U.S.

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FAT Brands Opens Latest Ghost Kitchen in Dallas

FAT Brands Inc., parent company of Fatburger, Buffalo’s Express, Hurricane Grill & Wings, Yalla Mediterranean and five other restaurant concepts, today announced the opening of a ghost kitchen, a delivery and takeout only outlet, in Dallas, TX.

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QDOBA Mexican Eats Unveils New Floorplans and Restaurant Concepts

QDOBA’s new concepts feature buildouts including mobile-order drive-thrus, walk-up windows, mobile-order pickup lockers, dedicated curbside pickup areas, ghost kitchens and concepts with updated outdoor seating.

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Fazoli’s Franchisee Selects PAR Technology’s Brink POS® to Launch Concept’s First Ghost Kitchen

ParTech, Inc, a leading global provider of point of sale software and integrated technical solutions to the restaurant and retail industries, today announced its Brink POS cloud application was selected by Fazoli’s Impact Hospitality Group for their first and newly opened ghost kitchen in Atlanta.

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The Local Culinary Offers Restaurants Extra Revenue Opportunities with Ghost Kitchen Franchise

In the current restaurant industry reality of increased online orders/food delivery and limited capacities for dining in, this digital-driven business model has found space to flourish.

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Southern California Restaurant Chain Norms Debuts New Virtual Burger Brand, Zombie Burger Co.

A new, virtual, over-the-top burger bar called Zombie Burger Co. has opened in Southern California, helmed by the same team behind the 20-unit Norms.

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Oath Pizza Opens First Ghost Kitchen To Serve Greater Philadelphia Area

Oath Pizza, known for serving their better-for-you craft pizza at 60 locations throughout the U.S., announced its first ghost kitchen opened Friday, October 16.

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Mayors Urged To Gauge Ghost Kitchens’ Impact While Helping Restaurants Survive

A brainstorming session by civic leaders yielded that and other suggestions for easing local operators through the winter.

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Serving Up the Future in F&B Through Digital Tech

The COVID-19 pandemic is the restaurant industry’s greatest challenge to date and industry players must think outside the box if they want to survive from the fallout.

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Cloud Kitchen Chain Rebel Foods Rolls Out Life Insurance Cover for All Employees

Rebel Foods, which claims to be the world’s largest cloud kitchen restaurants chain, has announced that it has insured its 4200+ workforce of kitchen and store employees with individual life insurance worth Rs 10 lakh per year.

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Virtual Restaurants May Be Taking Over the Way We Dine Out

The cloud kitchen model — which allows the restaurant to run in a delivery-only model without dine-in service — was already growing in popularity before the pandemic.

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The Man Who Built the Future of Dining

This entrepreneur wanted to change the economics of food delivery in Latin America through cloud-kitchen technology. Then Covid-19 struck.

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Independent Restaurants Go Dark To Keep the Lights On

The Independent Restaurant Coalition estimates that as many as 85% of mom-and-pop restaurants could close by the end of 2020. But some are finding new life in virtual brands and ghost kitchens.

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Webinar - Get Stacked in Your Virtual Kitchen

John Enny, Marketing Director at xtraCHEF and Hadi Rashid, Director of Solutions at Lunchbox discussed the changes that virtual kitchens bring to restaurant operations.

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Consumers Are Embracing Restaurants' Accommodations to the Pandemic

Ghost kitchens and other adjustments to new realities are bringing permanent shifts in consumer behavior, according to a new study.

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Eater San Diego Partners with NBC 7 on New Podcast

We talk about how restaurants are redefining what hospitality means in this day and age and hear from Sam “The Cooking Guy” Zien about how his eateries are adjusting.

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The Restaurant of the Future 4.0: Hybrid Concepts Emerge from COVID Solutions

As an industry, we are continuing to pivot toward the new normal, but we still do not exactly know what that will be. What we do know is that change is upon us and therefore we must also change.

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What You Need To Know About Ghost Kitchens

An insightful conversation between host Joe Killinger and his guest Chris Alihemmat from CBI on the current standing of ghost kitchens, how to operate them, and what we can expect down the road.

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Why One Boulder Chef Launched Two Ghost Kitchens Inside His Existing Restaurant

Cafe Aion’s Dakota Soifer operates three concepts under one roof: his decade-old Mediterranean restaurant and two takeout-only joints called Brasserie Boulder and Lil Bub’s Family Meal.

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