OnTrend Concepts

July 23, 2020

Peter Cook, Editor

Welcome to the inaugural issue of The Ghost Kitchen News Digest! We look forward to searching for and reading through dozens of articles each week to bring to you what we believe are the most interesting bits of news and analysis related to ghost kitchens. Occasionally we may generate some of our own content, but our main goal is just to bring you the best of what others have written…hopefully making your lives a little easier and helping you to achieve your goals a little faster.

We’ll include some articles related to meal delivery, but for greater coverage of that sector, please subscribe to The Delivery Digest (a simialr news aggregating newsletter which we produce, focused on grocery and prepared meal delivery).

Eventually, we also hope to bring together the best and the brightest in the industry to discuss the most important issues. We’d love to have you as a part of it.

So enjoy this first newsletter, and have a wonderful rest of the week!

Issue #1

Singapore Property Tycoon Kishin RK to Open 1,000 Cloud Kitchens across Asia, Europe, US

His company TiffinLabs plans to have more than 30 restaurant concepts serving over 15 cuisines in at least 10 countries within the next 12 months.

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Ruby Tuesday Hawking Nathan’s Famous Hot Dogs to Earn Extra Revenue as a Host, not Ghost, Kitchen

Ruby Tuesday, which has permanently closed several restaurants in recent months, has found a new way to generate revenue during the pandemic: sell hot dogs from Nathan’s Famous.

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Zuul Secures $9 Million to Operate Ghost Kitchens Throughout NYC

The latest round of funding responds to accelerated demand for food delivery

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Capriotti's Sandwich Shop Maintains Momentum, Inks Agreements to Open 46 New Locations Across the United States, Explores Ghost Kitchens

Fast-Casual Sandwich Franchise Celebrates Successful First Half of 2020; Plans to Open 15 New Shops by Year-End.

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Virtual Restaurant Group Launches Ghost Kitchen Franchise Model

The concept, which uses ghost kitchens to operate commissary-style production facilities with delivery-only service nationwide, brings 50 brands to existing spaces of independent restaurant owners seeking new ways to maintain their businesses in the changing COVID-19 restaurant market.

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Robert Earl Launches Tyga Bites, First in a Series of Celebrity-Fueled Virtual Restaurant Brands

This new take on franchising is positioned to help independent restaurants generate new revenue out of underutilized kitchens

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Saladworks Poised to Build Upon Expansive Q1 and Q2 2020 Restaurant Growth

Fueling this growth, Saladworks is not only entering traditional restaurant franchises, but it is also expanding into non-traditional retail presences such as a store-within-a-store, universities, ghost kitchens and Military bases.

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Muscle Maker Grill Opens First of Five Delivery-Only Ghost Kitchens in Chicago

The parent company of Muscle Maker Grill, Healthy Joe's & MMG Burger Bar, a fast-casual concept known for serving "healthier for you" meals, today announced that it has opened its first delivery-only ghost kitchen in the Chicago market.

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San Francisco's China Live to Open in Ghost Kitchens throughout the Peninsula

Starting Aug. 1, China Live in San Francisco will be delivering its sheng jian bao, Dungeness crab handrolls and Dutch Crunch pork buns locally from ghost kitchens throughout the Peninsula.

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The Buzz Around Cloud Kitchens

With a business model that’s as pandemic-adjacent as possible, a cloud kitchen, also sometimes called a ghost kitchen, is a virtual restaurant or RAAS (Restaurants-as-a-service) that is designed for online ordering and delivery.

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Instacart Data for Apparently 278,531 Accounts for Sale on Dark Web Although Company Denies Breach

The personal information of what could be hundreds of thousands of Instacart customers is being sold on two dark web stores, although the company has denied there has been a breach.

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Can Ghost Kitchens Save Restaurants?

In Washington DC, Ghostline—an establishment that will gather several chefs cooking in different styles to offer takeout, delivery, and limited patio seating—will open for business Sept. 1, without serving customers inside. Besides Ghostline, Pasadena, CA-based Kitchen United and Houston-based Click Virtual Food Hall seem to be among the only other ghost food halls in the U.S.

Read More

Restaurant Industry Won't Give Up the Ghost

Restaurants are embracing ghost kitchens as a way of meeting the growing takeaway and home-delivery market without the cost of overheads for dine-in customers.

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Appetite for Cloud Kitchens Grows as COVID-19 Eats into Restaurant Business

Hello dining in, bye-bye dining out! The coronavirus pandemic has orchestrated a shift in consumer behaviour, with more people opting for takeaway options, and led to the rise of cloud kitchens that ensure restaurant-like food at home.

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Is Your Restaurant Ready for Ghost Kitchens?

Ghost kitchens. You’ve heard about them nonstop since the pandemic overturned the foodservice industry and forced almost every restaurant in the country to go off-premises. And with the fate of the restaurant dining room still very much uncertain (see below), we’ll see more restaurants turn to the ghost kitchen model in the future.

Read More

NC Labs Webinar: Post-COVID-19 Restaurant Landscape

Join Net Conversion with guest speaker Nick Scarpino, SVP of Marketing and Off-Premise Dining for Portillo's Hot Dogs, as we cover trends and media strategies for restaurants in a post-COVID world

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Cloud Kitchens: The Future of India's Food Biz

The cloud kitchen market in India will hit $1.05 billion by 2023.

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