OnTrend Concepts

January 27, 2022

Peter Cook, Editor

Lunchbox and Virturant top this week’s news as they team up to create the world’s largest virtual restaurant and ghost kitchen marketplace!

Looking forward to the 2nd Annual Ghost Kitchen & Virtual Restaurant Conference on June 9-10, 2022 in Dallas.  Should be a great event.  Click here for information on registrations and sponsorships.

Feel free to share the Ghost Kitchen Digest with any co-workers, clients, or vendors whom you think would be interested.  There is no cost and no selling of email addresses.  Just doing our part to help us all stay informed.

And now, the news…

Issue #77

Lunchbox & Virturant Team up to Create World’s Largest Virtual Restaurant & Ghost Kitchen Marketplace

The partnership will allow Virturant to move forward with its mission to offer more cuisine options to delivery-only diners nationally.


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Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens

The restaurant industry is undergoing enormous change as its digital revolution has officially exploded.


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ShiftPixy Announces Launch of Robust NFT Gamification Loyalty Program

ShiftPixy announced the development of a robust non-fungible token (NFT) gamification loyalty program.


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Banking on delivery and takeout, some N.J. restaurants do away with indoor dining

Some owners have decided to entirely do away with the indoor option.


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How REEF Envisions the Future of Ghost Kitchens

President shares insights on segment’s future.


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Greg Peters Joins DoorDash Board of Directors

Greg Peters, COO and CPO of Netflix, Inc., has been elected to the company's board of directors.


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Tony Boloney's owner to launch burrito, calzone ghost kitchen concepts

They will launch three ghost kitchen concepts: Deathwish Burritos, Piehole Calzone and Licky Licky Chicky Chicky.


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Gwyneth Paltrow joins the board of Marc Lore’s food delivery startup Wonder

Wonder is bringing on a new investor and board member: Gwyneth Paltrow, the actor and founder of the lifestyle business Goop.


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Triangle's largest 'ghost kitchen' set to open in Raleigh this fall

Flavor District will have 15 separate restaurant kitchen spaces.


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Cheech Marin’s Stoner Food Spins the Ghost Kitchen Concept Into ‘Host Kitchens’

Cheech Marin partnered with chef Zach Neil to cook up quintessential stoner food.


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Have ghost kitchens become the new food court in Charlotte?

Around Charlotte, there are several ghost kitchens that are home to local food trucks and locally-owned eateries.


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Here’s how Rusty Taco plans to become a national brand name

The Inspire Brands-owned tacos and margaritas chain wants to eventually open 40-50 locations per year.


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Tony Roma's Gets Ready for Its Fast Casual Debut

The 50-year-old casual-dining chain sees a future in its smaller Bones & Burgers offshoot.


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Wayback Burger reflects on record brand growth at the end of 2021

America’s favorite hometown burger joint looks to build on momentum over next twelve months.


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How a global ghost-kitchen experiment is growing out of a Vancouver parking empire

Canada: Parking lot operators are following Reef's lead on how to change utilization of locations.


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New virtual restaurant selling doughnuts, cakes and drinks could be coming to Sheffield

England: New virtual restaurant could be coming to Sheffield.


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Deliverect Raises $150 Million in Series D Funding, as it Reaches 100 Million Orders Processed 

Belgium: To better support these customers, Deliverect is also launching a dedicated App Store.


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Saudi Arabia's cloud kitchen Creative+ raises $2 million

Saudi Arabia: Creative Cloud Kitchen announced the closure of its first investment rounds worth more than $2 million.


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How Dubai’s business success stories are fueling its startup ecosystem

Dubai: In business, fostering entrepreneurship is a key component of economic development.


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This Fusion Cloud Kitchen Is Indian But With a Twist

India: Kalakaari aims to blur the lines of experiencing fusion food at the doorsteps of the patrons.


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Dine-ins vs cloud kitchens and takeaways

India: How pandemic has changed the way we eat.


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JustKitchen Announces Opening of Second Hong Kong Location and Sanchong Ghost Kitchen in Taiwan

Asia: The ghost kitchen operator just expanded operations in Hong Kong and Taiwan.


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For Hong Kong restaurants, delivery giants are a double-edged sword

Hong Kong: ‘The price of participation’: For Hong Kong restaurants, delivery giants are a double-edged sword.


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